![]() And iTunes, Apple's online music store, is responsible for more than 70 per cent of all legally downloaded music, with about 1.5 billion songs sold since its launch in 2003. The 60 million iPods sold worldwide amount to about 80 per cent of the market. But Apple - with design and marketing flare - has a stranglehold on digital music. Microsoft's operating systems run almost all the rest. Apple set off the personal computer craze in the 1970s, but today it controls less than five per cent of the global computer market. Round one, as everyone knows, went to Gates. The iPod, says J Allard, a Microsoft vice-president, is "the Pong of digital music." Comparing Apple's wildly popular MP3 player to the terribly simplistic Atari game from the early '70s marked the beginning of a new battle in the 30-year war between the two tech giants. announced the upcoming Christmas-season release of Zune - the digital music player envisioned as the long-awaited iPod killer - one of Bill Gates's hotshot executives took a swipe at the competition. ![]() Apple Faces Microsoft for Digital Music Supremacy
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